The paradigm for the production of standardised communication resources is shifting rapidly and relentlessly.
Previously you would have needed a specialist - an advertising agency, studio or DTP expert - with special hardware (an Apple Mac) and software (Adobe InDesign, QuarkXPress etc) to create and reproduce standardised communication resources. Nowadays, none of these things are essential any more.

Paul van Gemert – CEO of XSPrint – explains: There is a general market shift under way in which the production process is being democratised. Take YouTube, iTunes and Lulu.com for instance. Following on the heels of this movement, it is now possible to create, copy and order your own standardised communication resources from the comfort of your own workplace. All you need is a PC, an internet connection and XSPrint.

These new possibilities have arisen because creativity and implementation are moving further apart from each other. The entire supply chain is changing from being transaction-driven to process-driven. Disintermediation is taking place, as existing parties and functions disappear from the chain. At the same time there is also re-intermediation, with new solutions filling the gap more efficiently and effectively.

As a consequence of these developments, both visible and invisible costs are being removed from the supply chain. Users can now create their own standardised communication resources and do so more quickly, efficiently and consistently, incorporating this into their existing business processes.

Paul van Gemert says that the future lies in solutions that democratise the production process. It used to be that certain specialist work was reserved to a small, select group. Today that is no longer the case. Ordinary people are in a better position than ever to do the work themselves. XSPrint is a great example – a total solution that brings the user and the producer closer together. With greater reliance on a source to source solution, we are rooting the inefficiency out of the chain. Technological developments are also making XSPrint compatible with an increasing range of new production resources and techniques. Consider, for instance, that digital printing and production techniques have increased by 279% over the past five years.

XSPrint makes a fundamental change to the way in which B2B users generate and order their standard communication resources.

Because “connecting to XSPrint delivers more … “

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